Spotlight on: McNees

Our spotlight series continues this week with McNees, a full-service law firm based in central Pennsylvania with more than 130 attorneys representing corporations, associations, institutions, and individuals. The firm serves clients worldwide from offices in Harrisburg, Lancaster, State College and Scranton, PA; Columbus, OH; Frederick, MD; and Washington, DC. McNees is also a member of the ALFA International Global Legal Network.

Through its COVID-19 Articles & Resource Center, McNees provides businesses and individuals with content and analysis to navigate the issues impacting them during this time. The firm’s professionals closely monitor the latest advisories from the World Health Organization (WHO) and the U.S. Centers for Disease Control (CDC) as well as federal, state, and local authorities to ensure they are providing visitors with the most recent and up-to-date content.

McNees has always been a huge supporter of the communities it serves and in response to COVID-19 has expanded its pro bono efforts to help small businesses survive this crisis. The firm is doing as much as it can to help small businesses and individuals survive this crisis by helping them to understand new legislation, understand the resources available to them and navigate the challenges posed by the spread of COVID-19.

Staying connected with clients is the firm’s top priority. And during this difficult time of separation, McNees has also placed a special emphasis on staying connected with each other. The firm’s chair, Brian Jackson, holds regular firmwide meetings to ensure that everyone is on the same page. The firm also has fun theme days (like fancy socks Friday) which instill a sense of togetherness and keep morale high while working apart.

Iris Jones, the firm’s Chief Business Development & Marketing Officer, recently appeared on Legal Marketing Coffee Talk where she discussed the firm’s response to the COVID-19 crisis and shared insight on how law firm marketers can show value during this time.

To learn more, visit McNeeslaw.com.

Whittier to Speak on Future of CRM at LMA Northeast 2016 Conference

Jennifer Whittier, Chief Operating Officer for Cole Valley Software, will be among the panelists at next week’s LMA Northeast 2016 Conference in Boston.  Her session: “The Future of CRM – and the CRM of the Future” will provide attendees insight into features of CRM that can provide firms with real value, including:

  • Signature scraping
  • Relationship scoring
  • Opportunity pipelines
  • Activity and referral tracking
  • Business card scanning
  • Company data enhancements

Panelists will also discuss best practices to address common issues such as:

  • Adoption issues
  • Attorney buy-in
  • Effective communication
  • Data integrity
  • ROI

Jennifer has extensive customer relations experience and is responsible for the successful implementation of numerous ContactEase CRM installations.  A former ContactEase client for over five years, she joined Cole Valley Software in 2009. She is a frequent speaker on best practices of CRM implementation, including the integration of technology and marketing. Using her in-house experience as a former Director of Marketing and Client Relations, she understands the need for successful team work and collaboration. Jennifer enjoys visiting law firms across the country to share her knowledge of CRM best practices. Her clients rely on her for sound advice, extensive knowledge and most of all, her ability to bridge the gap between marketing and information technology.

For more information on “The Future of CRM – and the CRM of the Future,” or to register for the conference, please visit https://lmaneconference.com/.

Playing the Relationship Game in Today’s Connected World: Insights from the LMA Annual Conference

John Simpson, CEO, and Kalev Peekna, Managing Director of Strategy for One North Interactive lead an engaging session during the LMA Annual Conference entitled: Playing the Relationship Game in Today’s Connected World. The session focused on the effects relationships have and how they can impact a firm’s business and opportunities.

John and Kalev showcased how other businesses are using interactive marketing to reach their clients at every point in their decision-making experience. They also shared how essential it is to align your digital marketing and business development efforts along “The Relationship Cycle.”

Relationship Cycle

From the session, the key lesson that resonated with me was that in the relationship cycle many firms are not participating in the “Active Evaluation” phase. It is in the evaluation phase that you can really learn about your business; then by following-up on the feedback, it formalizes a relationship and creates loyalty.
My favorite quote from the session reinforces this:

 “Loyalty counts more and costs less than awareness.”
– Harvard Business Review

It shocked me to learn from the session that only 1 in 8 (12%) of firms always meet up with their clients to see how satisfied the legal department was with their work and 18% NEVER meet with their clients to discuss satisfaction. By engaging your clients and asking for feedback it opens the dialogue so that in future situations if an issue arises they may feel more comfortable coming forward with issues or input. Client retention should be a key part of the marketing and business development plan.

INTERACT: Does your firm actively seek feedback?