As a long-time supporter of the Legal Marketing Association, we look forward to the annual conference every year. We get to catch up with clients and friends and learn about new technology and trends in the industry. It’s a lot of fun and we always learn something new! You can find us in the Exhibit Hall at Booth 227, but we’re looking forward to catching a few sessions as well. The agenda for this year’s conference looks great. Here are a few sessions we’re excited about and why we’re planning to #stayuntiltheend:
How to Secure a Seat and Have Your Voice Heard at the Power Table
Breakout Session Two | 1:30 – 2:30 p.m. | Wednesday, April 10
A panel of diverse directors, CMOs and CBDMOs from Am Law 100, 200 and beyond will share their best practices for demonstrating value to the firm’s leadership and the internal client. Gain tips and takeaways through real-life examples and success stories. Plus, hear stories about what not to do when you want to be heard. Your input and participation is encouraged and there will be ample time for your questions and comments. You will leave better equipped to forge a plan of action and timeline for becoming a trusted advisor to the firm while seated at the power table.
Why We’re Excited:
Did you know that several members of the ContactEase team are former law firm marketers? While we’re no longer working inside law firms five days a week, we use our experience every day when talking to clients. We understand how challenging it can be to show your value and find your voice. We look forward to taking the information we learn in this session and sharing it with our clients.
The Outsourced Resource: How to Identify, Hire and Leverage Consultants with Internal Resources to Achieve Your Strategic Objectives
Breakout Session One | 2:45 – 3:45 p.m. | Wednesday, April 10
Law firms are continuing to pursue efficiencies — from technological advancements to outsourcing roles. Allowing certain support staff roles — or specific projects — in both the practice and business of law to be outsourced has been beneficial in enabling law firms to focus on the evolution of legal services. Outsourcing is relevant to marketing leadership, whose teams are often stretched thin and yet face expectations to deliver results, which are higher than ever. This panel dives into how to maximize your use of both external and internal resources to achieve strategic objectives.
Why We’re Excited:
Clients often come to us looking for ways to increase efficiency. Often this is by integration marketing automation tools with CRM (see Yes, You Can Successfully Integrate Your Website with CRM for one example). While some clients seek to optimize efficiency through integration of their technologies, others look to outside consultants. We’re excited to learn how marketing departments are making the case for these additional resources, who they’re hiring and how they keep the momentum going.
CRM Therapy — The (Juris) Doctor is in: Client CRM Confessions
Breakout Session Five | 2:45 – 3:45 p.m. | Wednesday, April 10
Research suggests that up to 70% of CRM implementations fail to meet expectations. This not only results in a tremendous loss of money, time and resources, but also stress and anxiety for marketing professionals trying to implement the systems.
But CRM systems don’t have to drive you crazy. During this therapy session (aka, presentation), marketing professionals who have implemented a variety of CRM systems will share their biggest headaches and frustrations from a “therapy couch.” And, the CRM “doctor” will offer some of the most successful “treatments/remedies” that include best practices for CRM success.
In this engaging and outside-the-box presentation, you will benefit from a “CRM therapy” session covering a variety of topics.
Why We’re Excited:
ContactEase has one of the highest CRM adoption rates in the industry (over 90%). Clients will often come to us having experienced a failed CRM implementation. Over the years, we’ve developed our own playbook for successful implementations. We’re excited to learn from other firms’ experiences — how to avoid common pitfalls, set and achieve goals and work as a team.
What sessions are you most excited about this year? Will you #stayuntiltheend?