It’s May the 4th. Do you know that that means? It’s Star Wars Day! Smart legal marketers have always known that ContactEase is the easiest to use CRM in the galaxy. If you’re wondering why this is worth mentioning on a CRM blog, read on.
The Star Wars franchise can provide important lessons for marketers implementing new technology. In this post, we’ll share a few of our favorite bits of wisdom from Yoda and how to apply it to your firm’s CRM strategy.
Determine Your Path
In the Path of the Jedi episode of Star Wars Rebels, Yoda says, “Your path you must decide.” This is true for any successful implementation. Before you get started, think about the problems you’re trying to solve and the efficiencies you’re hoping to gain. Establishing your path early on will help ensure your project gets off to a strong start and stays the course.
Keep Moving Forward
In The Empire Strikes Back, Luke Skywalker is concerned about an unsettling vision he’s had. As he wonders if it’s too late to help, Yoda tells him, “Difficult to see. Always in motion is the future.” Things are always changing. What marketer could’ve predicted how quickly things would change as the result of a global pandemic? And yet legal marketers pivoted and increased clients communications at a rapid pace. Things don’t always go as planned. Take time during the implementation process to check in with your team and identify any changes you’ve encountered along the way – reevaluate your priorities and check in with your stakeholders as necessary.
Meet Your Lawyers Where They Are
As a young Anakin Skywalker prepares to go before the Jedi Council in the Phantom Menace, Yoda advises him that “Fear is the path of the dark side…fear leads to anger…anger leads to hate…hate leads to suffering.” People often fear what they do not understand and lawyers can be particularly averse to change. This can create suffering for many a law firm Jedi (i.e. the marketers). ContactEase has an industry-high adoption rate because it works with the systems your firm already has in place and that your lawyers know how to use. Unlike young Anakin, there’s nothing to learn and no extensive training required.
Share Your Knowledge
One of the most common questions we receive is, “What are other firms doing?” With hundreds of successful implementations completed, we’re always happy to share what we’ve learned. As you make your way down the path, just as Yoda told Luke Skywalker in Return of the Jedi, “Always pass on what you have learned.” Sharing knowledge is a great way to instill confidence and position yourself as your firm’s CRM expert.
Understand Your Lawyers’ Needs
In The Empire Strikes Back, Luke Skywalker is down on himself after being unable to lift his ship using the force. He says the ship is too heavy and Yoda reminds him that, “Size matters not. Look at me. Judge me by my size, do you?” As Yoda lifts the ship using the force, Luke learns that size does not matter. This is a good reminder for anyone implementing a new system. It’s easy to get distracted by bells and whistles, but if your lawyers can’t easily and reliably use it, what good is it?
Don’t Let the Past Derail Your Future
Yoda was full of wisdom, but there’s one piece of advice we’d encourage you to ignore when it comes to implementing new technology, “Once you start down the dark path forever will it dominate your destiny.” When a system didn’t work out, it doesn’t mean you should avoid implementing another. Sometimes a system simply isn’t a good fit – a firm’s strategic objectives can change over time and what once seemed a perfect solution no longer fits. Learn from your past, but don’t let it prevent you from moving forward. Whatever you decide, remember “Do. Or do not. There is no try.”
Looking for more inspiration? Check out these 40 Yoda Quotes that Will Leave You With All the Star Wars Feels. And if you’re looking for the best CRM implementation team in the galaxy, contact us!