ContactEase President, Jennifer Whittier is featured in the recently released Top Law Firm Marketing Trends for 2021 & Beyond from FSquared Marketing. Whittier joins a select group of experts in legal marketing, business development, and tech who share their thoughts on the most important trends shaping the legal industry.
In her message to legal marketers, Whittier says, “You are doing a great job – keep it up and keep it simple!” In 2020, marketers worked closely with lawyers at their firms to communicate with clients at a rapid pace. When COVID-19 hit, clients needed access to information quickly and the firms able to provide these updates were seen as leaders during an unprecedented time. As we enter 2021, Whittier believes this will be just as important and that one of the key drivers to timely and effective communication is having clean, accessible contact data in your firm’s CRM (read more at CRM Trends: Building Blocks in 2021).
Other topics covered in the report include digital experiences; diversity, equity and inclusion; digital and social media advertising; digital accessibility, and SEO. Read the full report at https://fsquaredmarketing.com/law-firm-marketing-trends-2021/.