As new platforms and “CRM adjacent” technologies have emerged to work alongside primary CRM systems, there has been a huge change in the marketing and business development technology landscape. Jennifer Whittier joins a panel of industry experts at the 2019 LMA Eastern Canada Conference to help marketers navigate this changing landscape and share how how to build a strategic technology and marketing plan.

The panelists will discuss how marketers can build a strategic (and successful) plan for marketing technology, audit what they currently have to establish how well it addresses their changing needs, create a business case, and win the approval of their lawyers to maximize the firm’s return on investment for CRM.

STAMP of Approval: Building a Strategic Technology and Marketing Plan
November 21, 2019 at Hyatt Regency Toronto | Breakout C2 | 2:00 p.m. – 3:00 p.m. 

Panelists:

• Michael Warren, Vice President, CRM Practice – Wilson Allen

• Alison Janzen, Director of Marketing & Business Development – Torkin Manes

• Kim Farwell, Director, Marketing & Communications – Blake, Cassels & Graydon

• Jennifer Whittier, President – Cole Valley Software

For more information on the LMA Eastern Canada Conference or to register, visit: https://www.legalmarketing.org/page/2019-eastern-canada/homepage.