The Return of Pumpkin Spice and Another Look at the ContactEase Holiday Card Survey

We might not be ready for summer to end, but we are ready to take another dive into our survey of law firm holiday card practices (now with 100% more pumpkin spice)!

It seems that the holiday season comes earlier every year. Starbucks released its Pumpkin Spice Latte today (the earliest release yet) and along with it the reminder that soon the days will get shorter and law firm marketers will begin thinking about their firm’s holiday cards (if they haven’t already).

We work with our clients year round to share best practices, implement processes and help alleviate some of the stress associated with the holiday card season. That’s why we weren’t anticipating too many surprises when we put out the call for our survey of law firm holiday card practices last year. We knew that firms were sending cards and that most were using CRM to manage them; however, one of the most surprising things we learned was about the importance of holiday cards.

Holiday Card Importance

When asked about the importance of holiday cards on a scale of one to five (one being least important and five being most important), we weren’t surprised that many ranked them somewhere in the middle. We were surprised by the number of firms ranking cards as very important.  As you can see in the graphic above, an equal number of respondents designated holiday cards as extremely unimportant and very important. Of course the business of law is built on relationships and sending cards and staying in touch can enhance existing relationships, but it shouldn’t be your only means for staying in touch.

No matter how important holiday cards are to your firm, managing you firm’s relationships should be paramount. Whether you’ve decided holiday cards are somewhat important or very important, they shouldn’t be a replacement for year round communication. Besides, if you’re only reaching out to them during the holidays, how important are they? Tracking business development and marketing activity in your firm’s CRM can go a long way in ensuring that you’re reaching out on a regular basis and that your efforts are coordinated across the firm.

In celebration of PSL Day, we want to know how you’re planning to spend the remaining days of summer!  Let us know by September 23, 2019 for your chance to win a Starbucks gift card. Winners will be selected in a random draw and notified by e-mail on September 24, 2019. 

 

Welcome to Dogust

It’s #dogust and we’re celebrating the dogs of ContactEase (and the humans who love them)! If you follow us on Twitter, you’ve already met one of our four-legged friends, Welker Elliott.  What you may know about #dogust is that August 1 is the unofficial birthday of rescue dogs. In this post, we’re introducing you to the rescue work of ContactEase IT Technical Manager, Greg Thomas.

When he’s not working with clients to ensure a smooth implementation or help them use CRM to its fullest potential, Greg volunteers with the American Belgian Malinois Rescue, a breed-specific rescue organization that focuses on, you guessed it, the Belgian Malinois.

Rescue Logo

According to the American Kennel Club, the Belgian Malinois is known for being “smart, confident and versatile.” It is also known as a “world-class worker who forges an unbreakable bond with its human partner.” These qualities make the breed a popular choice with police, federal agencies and other law enforcement. In fact, it was as a military police K-9 officer in the United States Army that Greg first became familiar with the breed.

Mailinois can also be very high strung and require a lot of attention which is why not all make the cut for this kind of work. As a result, many end up in shelters. And that’s where the ABRM comes in – the organization tries to rescue and place as many dogs as it can.

Greg and Lillie

Greg with recent transport, Lillie

ABMR has volunteers like Greg across the United States who conduct home visits and interview potential families (both foster and adoptive). Volunteers also help coordinate transfers of Malinois across the country by breaking the transport into one-two hour segments. Local volunteers drive and transfer to the next driver until the dog reaches its final adoptive or foster family. Greg has helped transfer dogs from Maine to Florida, New Jersey to Texas, and even adopted a few of his own. Greg and his family have adopted three Belgian Malinois through the rescue.