Are You Ready for GDPR?
The General Data Protection Regulation (GDPR) goes into effect on May 25, 2018 — just a few short weeks from now. If you’re not ready, you’re not alone. Earlier this year we presented a webinar on GDPR to our clients and as the deadline for GDPR compliance draws near, we’ve had the opportunity to talk with many of them about their data concerns. We’ve had some great conversations and received some thought-provoking questions. While there remains plenty of gray area when it comes to GDPR, two things are clear:
- There is no one right approach to compliance
- If your firm collects data on EU residents, no matter its location, you must be prepared to comply
While some firms we’ve talked to are making no changes to their data intake processes, many are using GDPR as an opportunity to clean up their data and obtain consent from all of their data subjects (no matter where they reside); others are relying on legitimate interests (a non-consent based option for collecting personal data).
If you have questions about GDPR compliance and your marketing data, contact us! We’re here to help.