Legal Marketing Trends 2016

Client Relationship Management (CRM)

“The Relationship component of CRM is becoming more clearly defined for law firms. Firms are focusing on measuring and evaluating existing relationships, while becoming more aware of the investment required to obtain new clients.

By thinking differently about the use of our CRM systems, we can utilize existing technology to leverage and grow our relationships. Moving from mailing list management tools to fully functional business development and relationship intelligence tools is a clear trend emerging for 2016.

Technology alone cannot guarantee success, adequate resources and redefining the roles around CRM deployment will be significant discussion points for firms. We can expect to see firms deploying technology more strategically, staffing accordingly with new positions like Marketing Technology Managers and recognizing the need for project management leaders. Finally, we are beginning to bring substance to the age old discussion of ROI on technology deployment. CRM deployments for business development and client retention purposes will validate the ROI argument.

We can expect more discussion about CRM moving forward!”

For more trends –

Jennifer Whittier
Jennifer Whittier

Chief Brand Officer
ContactEase CRM by Cole Valley Software, Inc.

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