Before defining your marketing role within a firm you must first understand what marketing is. Merriam Webster’s Dictionary defines “Marketing” as: the act or process of selling or purchasing in a market; or the process or technique of promoting, selling, and distributing a product or service. The definition is vague and includes every function possible within a firm (which is accurate in my opinion). The Urban Dictionary’s definitions are insulting, but probably more in line of how traditional firm members outside of marketing think of it.
When I originally thought of marketing, before I started my career, I thought of it as the traditional items – communications and branding. However, I have since learned that marketing is so much more. Marketing has evolved to include:
- Client Services
- Business Development
- Event Management
- Strategic Firm Planning
An individual’s role can really be shaped by their drive, expertise, ability to convey success, and by understanding and appreciating all aspects of marketing. In this blog series we will dive deeper into each of these different functions of marketing. Learn about each function and how to really showcase ROI to gain a seat at the table within your firm.